Monday, September 1, 2014

SolaTie concept - why knot?

The most commonly Googled question in 2013 was: “How do I tie a tie”?   
SolaDesigns designer Tom Clark answers: don’t.  Instead, we offer for your consideration the SolaTie: an unknotted, slimmer variation on the traditional necktie. The SolaTie, sometimes called the untie, sun tie, or summer tie, liberates the neck from the tyranny of the knot.
As you’ll see in later posts to this blog, it works in lots of arrangements, formal and casual, and opens up the alternatives for men’s and women’s neckwear. 

Should it catch on, a new world appears for fashion accessories: the SolaTie itself, in all types of fabrics and patterns, plus the designer jewelry to keep it in place.
So if SolaDesigns has anything to do with it, the options for neckwear will expand in some very comfortable directions, and shake up the fashion industry in the process. The fundamental question we ask is: “Why knot?” 
The SolaTie had its debut at the 2014 Beyond the Pattern fashion show.

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